Social media is now on the fast track towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads.
According to Dr. James McQuivey of Forrester Research, a minute of video is equal to 1.8 Million Words.
That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video. If you have something to sell or a message to deliver, online video marketing is the single most practical use for your marketing time and energy.
75% of executives told Forbes that they watch work-related videos on business websites at least once a week.
Even more revealing:
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video
According to the Forrester Marketing group, when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
59 percent of senior executives tell Forbes they’d rather watch a video than read text.
About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
Think video doesn’t matter? Think again. It encourages visitors to stay on a website 3 times longer…more proof video is here to stay.
This video sharing site owned by Google remains the 2nd largest search engine in the world and 3rd largest social network and, as long as it stays on top, you must have your videos running and optimized in your YouTube channel when the next year arrives.
With 1 billion monthly users, YouTube is the easiest way for any online business to share and promote their brand with marketing videos. And, being a powerful social media channel, it’s a great place to build your video marketing strategy through community engagement by following, commenting and sharing with other brands.